Napster and TerraZero Technologies are joining forces to offer artists and fans a virtual space to interact on the platform.
BIGG Digital Assets Inc. (CSE: BIGG) (OTCQX: BBKCF) (WKN: A2PS9W), which is TerraZero’s parent company, announced the deal on Tuesday.
The first virtual hangout, featuring independent Chicago rap, funk, and R&B artist Ric Wilson, enables Napster subscribers to access a custom-designed virtual space. Within this space, they can engage in conversations with fellow fans, explore the environment, and enjoy Wilson’s music. In the upcoming weeks, Wilson will personally debut his new single live within the virtual hangout, enhancing the level of interaction available to fans.
“Napster has a rich history of empowering music artists, giving them innovative and creative ways to interact with their fans while also providing new monetization opportunities,” said Jon Vlassopulos, CEO of Napster.
As a pioneer in the music industry, Napster aims to harness the potential of the open metaverse to offer artists personalized virtual spaces. These spaces serve as platforms to exhibit the artist’s personality, passion, and music, and they also incorporate creative imagery, videos, and revenue-generating opportunities for both physical and digital merchandise.
It also intends to use the potential of the open metaverse to offer artists beginning with Wilson personalized virtual hangouts. This integration improves the user experience and creates opportunities for revenue generation through both physical and digital merchandise for artists and Napster.
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Napster merged with Rhapsody
Founded in 1999, this is the same Napster that served as a genuine pioneer of peer-to-peer sharing before getting legally mangled by Metallica and Dr Dre in 2000, which opened the door for further legal beatings by A&M Records.
Roxio acquired Napster’s assets, leading to its rebranding as Napster 2.0, an online music store. Subsequently, Best Buy bought the service and combined it with its Rhapsody streaming platform on December 1, 2011. In 2016, the original Napster branding returned when Rhapsody was renamed as Napster. Now it’s a $9.99 dollar a month music streaming service available in 34 countries on various devices.
TerraZero and Napster will introduce more artist virtual hangouts later this year. These customizable virtual hangouts will give fans the chance to engage in games, win prizes, access exclusive music, purchase concert tickets, acquire digital and physical merchandise, watch live performances, and socialize with their favourite artists online.
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