Nativa, a specialized supplier of natural fibers part of the French holding Chargeurs Group, has launched Nativa Cashmere, a blockchain-driven sustainable cashmere fiber, a blockchain-driven sustainable cashmere obtained directly from the farm.
After Nativa’s launch of sustainable Merino wool, and of a recently introduced regenerative cotton, Nativa is now betting on its newest natural fiber, cashmere.
Ethically sourced from Mongolia, Nativa Cashmere is produced by nomadic tribes in small, family-run farms. Debuting blockchain technology, brands using Nativa Cashmere as part of a garment will receive access to a customisable platform that tracks and logs the entire fiber journey starting from the farm.
The fiber is certified by strict pillars of animal welfare, land management and corporate social responsibility. Fully adhering to Sustainable Fiber Alliance guidelines, Nativa adds further requirements that go beyond farming, positively impacting the livelihoods of entire farming communities.
Working in collaboration with nomadic farmers in Mongolia, Nativa personally visits each of them individually to learn from their methods, personalising its programs to each specific farm and needs. Nativa’s methods are tailored to adapt to this lifestyle, ensuring families can improve living conditions while protecting historical cultural traditions.
Via scanning a QR code on the Nativa Cashmere garment label, the end consumer can discover the entire journey of the item from farm-to-brand, helping to achieve full transparency along the supply chain.
The initial, limited batch will be sourced from the first 40 Nativa certified herders and will respect the natural growing and harvesting times of the traditional family-run farms and the reduced goat herd sizes.
“A global first, Nativa is offering the world’s finest sustainable cashmere with traceable blockchain technology. We are starting directly with our farming partners in Mongolia and personally visiting each to improve animal welfare and environmental and social impact,” commented Maria Estrada, global director, Nativa.
Current Nativa brand partners include Stella McCartney, Gucci and Pangaia, among many others. Nativa was recently announced by the LVMH Group as a member of its Life 360 Business Partners program.
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