Vogue Business: You mentioned your sons are on Roblox. Is that where you do a lot of your research?
Roblox is interesting because when we started with them, it was super blocky and they’ve changed a little bit and it’s getting more fashionable. I look at all the games they’re playing. I’m like, ‘What are the outfits? Let’s see the outfits.’ Fortnite outfits are really cool.
But their lives, it’s wild. They don’t text; they use Snap (Snapchat), and Snap is all filters. That’s what makes it fun. This is really a fascinating space because it’s not even the space of the future, it’s the space now for a younger generation. Roblox tends to skew much younger, and then Second Life tends to be much sexier. I always think of it as the party platform. It’s going out clothes. When you want to look hot, that’s where you go.
Vogue Business: [Blueberry’s chief creative officer] Ashley Hopkins said you referenced Hailey Bieber as an influence on the look and feel of avatars, beyond just the clothes.
She really represents that sort of aspirational look. She wears streetwear, but she wears sexy clothes, she wears real jewellery and she has perfect skin and that luxury side to her, and that is something I think really translates. Like most people don’t get to wear evening gowns and million-dollar rings and the latest sneakers when they’re being casual, and it’s very easy to do that in your online persona.
Vogue Business: Do you think that trends that are popular in the metaverse are going to ultimately influence the physical world?
Yeah, for sure. I think that’s absolutely true. The naked dressing trend, to me, came from the metaverse.
Vogue Business: I was recently talking to successful Roblox creator, Rush Bogin, and he said his avatar is wearing an entirely nude-coloured outfit. Do you have an avatar? And if so, what do they wear?
I don’t have one now, but whenever I make one, I tend to make them not look like me. I make it something completely different. I want to be, like, a wizard.
Vogue Business: In virtual worlds, a lot of the items for sale are full looks, so the role of the stylist often comes in quite early in the design process instead of the consumer mixing and matching. What is the role of styling in digital spaces?
This news is republished from another source.
