In 2020, the NBA and Dapper Labs launched the NBA NFT marketplace Top Shot, built on the Flow (FLOW) blockchain.
Since then, the NBA has embarked on a number of projects to drive fan engagement, including the launch of NBAxNFT, an NBA Discord to engage with NBA fans on everything Web3.
Alongside the NBA, players have also embraced the marriage between sports and Web3.
Magic Johnson Launches NFT Collection to Celebrate NBA Career
On Monday, NBA legend Magic Johnson joined the NFT movement with the launch of ‘The Anthology: Magic Johnson.’
The NBA’s Top Shot announced the launch, saying.
“To celebrate one of the most gifted and beloved players in NBA history – a 5X NBA champion, 3X Finals MVP, 3X NBA MVP, 12X NBA All-Star and member of the NBA’s 75th Anniversary Team – we’re doing things differently.”
The announcement went on to say,
“Our partnership with Magic is a special occasion that calls for an all-new collector experience, including a first-of-its-kind Anthology set reserved for iconic plays from NBA legends. The first NBA Top Shot Anthology, dropping June 7, will contain Rare and Legendary Magic Johnson Moments.”
A total of 1,600 packs will be available, priced at $399 each. Each pack will include 1 Moment NFT from either the Rare or Legendary tier.
Those that meet the Top Shot score requirement of 150,000 + can enter the priority queue giving access to 1,200 packs. The remaining 400 packs go to the general queue.
Magic Johnson took Twitter to announce the launch, saying,
“I’m really excited to partner with @nbatopshot to release my first NFTs and bring some of my favorite Moments from my career to fans everywhere. Fans get to see just a few of my favorite plays from my career!”
I’m really excited to partner with @nbatopshot to release my first NFTs and bring some of my favorite Moments from my career to fans everywhere. Fans get to see just a few of my favorite plays from my career! https://t.co/5hGKT6BwiJ pic.twitter.com/7egr3xBZsv
— Earvin Magic Johnson (@MagicJohnson) May 23, 2022
Magic Johnson follows in the footsteps of other sporting greats to etch their iconic sporting moments in digital history.
This news is republished from another source.
