Shemaroo Entertainment, an entertainment company, has announced a partnership with GMetri, an AI-powered immersive learning and game development company.
From what it’s understood, this collaboration signifies the expansion of ShemarooVerse- Shemaroo’s metaverse platform, into the realm of immersive AI gaming, bringing IP-based gaming to the Web3.0 platform. As part of this venture, ShemarooVerse is understood to have introduced IP-based games which leverage the power of artificial intelligence and allow fans to experience immersive games in the metaverse. Reportedly, the launch features games based on Bollywood films owned by Shemaroo Entertainment, such as Jab We Met, Golmaal, Disco Dancer, Amar Akbar Anthony, among others. As metaverse adoption continues to see traction, more films are expected to be incorporated into this gaming realm.
“I think our collaboration with GMetri represents an advancement in transforming audience interaction with our movies, and we are looking forward to developing innovations in the immersive entertainment and gaming space in India,” Arghya Chakravarty, COO, Shemaroo Entertainment Ltd, highlighted.
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