A groundbreaking revolution in the world of wine: for the first time, en primeur sales are being opened up to private wine lovers on the InterCellar web3 platform. This historic development signals a new era in Bordeaux wine trade.
A Historic Milestone in En Primeur Sales
As pioneers of blockchain technology in the wine and spirits sector, the Bordeaux startup is thrilled to announce this significant breakthrough. For the very first time, private customers will have the opportunity to participate in en primeur wine trading before the wines are bottled, and they can showcase them in virtual cellars via their digital twins.
Offering Prestigious Selections
For the 2023 vintage, throughout May and June, InterCellar will present over 70 prestigious wines, including renowned names such as Château Cheval Blanc, Château Mouton Rothschild, Château Haut Brion, and Château Margaux. This remarkable assortment is made possible through a partnership with one of Bordeaux’s top five wine merchants. These exceptional wines, typically reserved for Bordeaux wine merchants, will be available for reservation starting May 2024 on www.intercellar.io.
Revolutionizing User Experience
The 2023 en primeur wines, which will be physically accessible from the first quarter of 2026, can be traded or transferred before this date with complete security: thanks to the digital twin, the bottle remains in InterCellar’s secure warehouse until claimed by the final owner. The new InterCellar platform promises an immersive and innovative user experience, tailored to appeal to a younger clientele with a passion for premium wines. This disruptive initiative underscores InterCellar’s dedication to pushing the boundaries of the wine experience. With blockchain technology, the startup ensures unparalleled traceability and liquidity, allowing enthusiasts to fully immerse themselves in the world of fine wines.
About InterCellar
InterCellar is a Web3 platform dedicated to wines and spirits, ensuring authenticity and traceability through blockchain technology. Each bottle purchased on InterCellar comes with a digital twin (via NFT). While the physical bottle is securely stored in a warehouse, its digital twin resides in a virtual cellar. InterCellar’s commitment to providing convenient access to its exceptional selection of wines and spirits is further demonstrated through its secondary market and new delivery options to over 40 countries. The Bordeaux-based startup has recently secured €1 million from approximately thirty investors, including the Partouche Group.
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